Design: Mary Zaleska
Project Type: Concept
Packaging Contents: Chocolate bar
Packaging Substrate / Materials: Paper, aluminium
Printing Process: Screen printing
Plain Simple chocolate is an artisan, fair trade chocolate company committed to making amazing, locally sourced, and fair trade guilty pleasure. This concept is a mix of colorful and bold patterns inspired by the balance of harmony and organized chaos. Each piece of packaging is made of similar elements symbolizing the few quality ingredients used to make the chocolates. They are the same but in different proportions and have different unique flavors making each one special.
The brand’s name Plain Simple symbolizes the lack of artificial or low-quality ingredients. It’s also all about transparency with their customers, fair trade, and helping communities within the chocolate industry.