Design: CF Napa Brand Design
Location: United States
Project Type: Produced
Client: Baldacci Family Vineyards
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper, Foil, Aluminum
Baldacci Family Estate Vineyards came to CF Napa with the task of redesigning and restructuring their brand’s tiers of wine. The refresh was driven by the growth of the winery’s Cabernet Sauvignon portfolio and the construction of their estate’s new wine cave and tasting center. The redesign needed to capture a more premium expression of the brand while leveraging the brand’s multigenerational equities and classic, old world feel. The new packaging also needed to provide a clear differentiation between the various tiers of wines, AVAs and icon wines.
CF Napa redesigned the iconic Baldacci crest to maintain the original elements in a cleaner, more modern expression. The established date was added to the crest to reinforce the winery’s longtime influence in the Napa Valley. A new packaging system was created for the main portfolio and Cabernet tiers to more clearly evoke the AVA and estate grown status. As the wines ladder up in tier, the front label becomes more simplistic and the Baldacci crest takes center stage.
For the highly sought-after Brenda’s Vineyard Cabernet Sauvignon, the wine needed to be elevated from the others to cement its status as the brand’s pièce de resistance. The Baldacci crest was screenprinted in gold. A strip label with debossed detailing drew the eye to the name of this luxurious wine. Gold foil complemented the screenprint and highlighted the wine’s estate grown status.