Agency: The BlackMoon Studio
Creative Partner: James Diaz Alberdi
Creative Partner: John Hughes
Managing Partner: Grace Ng
Project Type: Produced
Client: RockPool Rum
Product Launch Location: Global
Packaging Contents: Rum
Packaging Substrate / Materials: Glass bottle, paper, wood
Printing Process: Foil stamping, Digital printing
Rum is a drink of the ocean.
And like the ocean it can be raging and rough.
Rock pools offer a calming experience of the sea, without the struggle for survival. And yet every so often a cold wave will wash over, and with it a refreshing reminder – nothing can tame the ocean.
This became a metaphor for the brand, when you sip on a refreshing Rockpool rum the chaos and stress of daily life disappears, replaced by calm and serenity.
A small batch spirit that gives tastemakers who want to try something new the opportunity to elevate their cocktails, and any social occasion.
Rockpool rum wanted to stand out from the start, breaking category norms that are filled with classic Caribbean cues of ships and pirates.
The BlackMoon Studio interprets the rum’s nautical beginnings in a brand new way, taking inspiration from the colours, textures and patterns found in nature. Touches of copper run through the rock texture symbolising the copper stills used in the rum production process.
The RP monogram is crafted and simple. The P sits inside the R as a visual representation of the rock pool, protected from the raging seas.
The outcome is a refreshingly modern design, carefully crafted to represent the progressive personality of this new to market small batch rum.