Design: CF Napa Brand Design
Location: United States
Project Type: Produced
Client: Amizetta Estate Winery
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper, Foil, Aluminum, Wax
Tradition Wines is located in Napa Valley, CA. The brand was inspired by the owner’s forty-year history of winemaking knowledge honed through their experience of making wines with their father at Amizetta Estate Winery. They came to CF Napa to redesign their brand packaging to feel more authentic, premium and to capture the rich heritage of their experience.
Our solution was a unique design that incorporates a historic engraving of an eagle sitting atop an ornate framework that encompasses a cluster of grapes. The label takes a contemporary take on a historic look through a stock certificate-like design that leverages a vintage date seal and “T” monogram.
For the direct-to-consumer wines, the monogram took center stage to form the main graphic of the label. The intricacies of the design were on full display and provided a hypnotizing background to the T icon.