Widarto Impact

Trenggalek Regency, East Java, Indonesia

Project Information

Soulage is a brand of artisan tea drinks with a nitrogen infusion method. By targeting the middle-up market, the owner wants to serve tea drinks in bottles but still give a premium impression. The owner also wants the audience to have their own experience while enjoying Soulage tea.

We started the project from defining the name for brand identity. Soulage is taken from the French language which means relief. The name is unique, simple, and gives a premium feel. The selection of this brand name is also to provide a differentiating value with commercial tea brands sold in the market. We wanted the brand name to represent the product’s signature and artisan values.

Logotype is the best solution for choosing the type of logo, considering that the Soulage brand name has given its own uniqueness. Also, as a new brand we want the audience to immediately recognize the brand name without distracting by symbols or illustrations. For new brands, brand awareness should be a major concern, and packaging should have a significant impact on brand awareness and sales. This is the approach that characterizes our agency.

Simplicity and clean design system is a strategy to bring a more premium look to this product. Soulage logotype is king in packaging design, being the main part that appears in front of consumers. This is to make it easier for brands to connect with potential customers. We chose a frosted bottle to fully support the execution of the design for maximum impact, simplicity and luxury.

Discipline: Strategy | Naming | Identity | Packaging Design

Widarto Impact

Trenggalek Regency, East Java, Indonesia

Chief Creative Director: Eko Widarto

Brand Strategist: Eko Widarto

Project Manager: Dwi Irawati SE

Art Director: Renjana Qudsi Mawlana Wirabhumi

Graphic Designer: Fajar Septian Effendy