This packaging is part of a self art direction campaign for skincare brand CeraVe developed during my graphic design course at Shillington College.

I thought the brand could really benefit from having a fresh campaign and rejuvenation in order to increase awareness, change perception, promote the existing products in a new light and target a completely different audience: Millennials. The concept behind this campaign is all developed around the fact that “The more I know, the better I can take care of my skin”. Using the brand and the excellent quality of its products CeraVe could explain the important functions of ingredients needed for taking care of our skin generating indirect brand awareness and increasing the brand reputation.