Airbus’ Dallas Cowboys General Suite Promotion

Spire Agency

5055 Keller Springs Rd, Unit 510, Addison, TX 75001, USA

We worked with Airbus to design a custom, high-end promotional item specifically targeting general suite owners at AT&T Stadium. In addition to raising brand awareness, the item was developed to promote the chance to win a complimentary flight to the game. This promotion was used by the sales team to identify potential buyers.

The promotion package included an expensive bottle of Cabernet wine placed in a custom-designed wooden box. The wooden box was screen-printed with a variety of smart headlines tying into the Airbus experience. A hangtag on the wine bottle was used to promote the chance to win a complimentary helicopter ride to a future game. Suite owners who entered the promotion were identified as interested in helicopter travel, helping the sales team narrow in on potential leads.

 

Spire Agency

5055 Keller Springs Rd, Unit 510, Addison, TX 75001, USA
Credits:

Creative Director: Kimberly Tyner

Designer: Jason James

Copy Writer: Nick Reese

Client:
Airbus