Airbus’ Dallas Cowboys General Suite Promotion

We worked with Airbus to design a custom, high-end promotional item specifically targeting general suite owners at AT&T Stadium. In addition to raising brand awareness, the item was developed to promote the chance to win a complimentary flight to the game. This promotion was used by the sales team to identify potential buyers.

The promotion package included an expensive bottle of Cabernet wine placed in a custom-designed wooden box. The wooden box was screen-printed with a variety of smart headlines tying into the Airbus experience. A hangtag on the wine bottle was used to promote the chance to win a complimentary helicopter ride to a future game. Suite owners who entered the promotion were identified as interested in helicopter travel, helping the sales team narrow in on potential leads.