John Walker & Sons XR 21-Year-Old Chinese New Year 2022

GPA Luxury and Johnnie Walker have collaborated once again to produce a limited edition Chinese New Year pack for one of the brand’s aged whiskies. The recipient of this special presentation case is John Walker & Sons XR Aged-21-Years – better known as XR21 – a blended whisky with flavour notes of caramel, hazelnut and chocolate.

In keeping with the theme of the standard pack for this whisky, the GPA team manufactured a gold case with fine metallic details. The key difference for the New Year pack is the elaborate illustration on the front flap, which was designed by Chinese artist Shan Jiang. To add texture and depth to his excellent design, which features traditional Chinese imagery, the GPA team embellished with emboss, deboss and spot UV.

Inside, the bottle is held in a striking recess, cut to resemble the shape of the bottle and lined with pearlized paper. The whisky is held securely between two vacuum-formed fitments, but lifts out easily.

As well as ticking the boxes for aesthetics, this appealing pack also does well on sustainability, as it features recyclable starch-based biolaminate rather than the usual polylaminate.