Keliro Hemp Gin

Fabular branding and Studio Sudar created a brand identity for a small innovative craft distillery from Slavonia (Croatia) where they produce gin with a special additive industrial hemp grown in the nearby fields. The new gin contains many varieties of local plants, such as juniper, bitter orange peel, southern lemon, chamomile, rosemary and spruce.

Hemp has been present in Slavonia, Croatia for thousands of years. From the first local tribes to the Celts, the Illyrians, and the ancient Romans, to modern times, the versatility and durability of hemp was well known. In addition to the divine conditions, the Slavonian land inspired the spirit of progress, and thus there has always been a rich tradition of innovation in this area. Today we follow that same Sun.

The visual identity draws inspiration from the oldest European calendar, found near our distillery, from which motifs such as stars, the Moon and the Sun were derived, completed with illustrations of the ingredients of the new gin.

The new name Keliro celebrates the century-old heritage from the Celts, Illyrians and Romans in Slavonia. With the slogan “Follow the Sun” we toast to the Sun, the glorious Slavonian past and special moments of joy and relaxation.