Brewgoose

BrewGoose

Year: 2021—2022

FMCG – One Love! Despite the fact that we are much more into wine, one of our favorite projects was the branding of a line for a manufacturer with a telling surname: this is where the name originates. Short but powerful explanation. In fact, at some point there was a passion for craft culture and, as if on purpose, this project entered our lives.

But seriously, we have a cool challenge ahead of us — to bring a line of 6 SKUs to a limited color. The coolest thing is that the challenge “Get different character and unity” was solved simply and elegantly, on clean typography. We decided to “untie” ourselves from “norms and propriety”, to use typefaces, colors and label shapes atypical for the category. The result, we are sure, will not leave anyone indifferent. Yes, each type of beer has its own glass, but to be honest, you don’t feel like pouring beer into a glass from such a bottle at all 😉 Cheers!