CF Napa Brand Design

2787 Napa Valley Corporate Dr, Napa, CA 94558, USA

The new, Maui-based Waikulu Distillery came to CF Napa to design the packaging, custom bottle, and tasting glasses for their brand of agave spirits. The design needed to feel true to traditional tequila packaging while maintaining an authentic Hawaiian sensibility.

Inspired by handblown glass bottles used by luxury tequila producers, CF Napa designed a custom bottle with a variable pebble texture. A teal gradient was added to the glass, creating a sense of the sundrenched sky meeting the Hawaiian waters when combined with the hue of the agave spirit. For Waikulu’s logo, CF Napa drew an agave plant rising over the ocean, a symbol that was foiled in copper on the front label and molded into the glass. The distiller’s signature hand-stamped year and batch number added the finishing touches to this package.