Khamas Khamsat

Antoine Antoine Keddis & Partners: for cosmetics is a leading Egyptian Company specialized in manufacturing baby personal care products, and the owner of the brand “Five Fives” Since its foundation in 1969 by Former President Pharmacist Antoine Keddis Moussa, Aak Cosmetics has been dedicated to quality, and through the years it has acquired its experience to become a pioneer in making high quality reliable products Since th direction of the second generation to the company in 1995, it has progressed a lot with steady & fast steps to cope with the quick development of the industry and the vast variation of our customers’ demands, inside and outside Egypt In 2004,the company moved to its current manufacturing facility built on a total area of 11000 sq m at El-Obour Industrial City following the most advanced technologies in production lines & laboratories, applying Good Manufacturing Practice (GMP) and strict Quality Policy to guarantee high quality and reliable products to our customers. .

Our facility complies with the criteria of ISO 22716:2007 Guidelines on Good Manufacturing Practices in Cosmetics, GMP certified from the Egyptian MOH and ISO 9001:2015 certified. Our R&D department is dedicated to innovation, continuously developing the existing products and creating new ones using new active ingredients, mostly of natural origin & only pharmaceutical grade raw materials from approved vendors, complying with the Egyptian Standard Specificatio and the European Cosmetics Regulations (EC No.1223/2009) to make our products unique in quality, safety & efficacy. Our products covermost of baby and personal care needs and are progressively expanding.

Many of our products powerfully exist in a number of Arabian, African and European markets where they have been greatly appreciated and we are looking forward to expand our export markets to reach more countries. “Five Fives” is the main Brand of Aak Cosmetics. Other Brands include iare – Zinco-Care – iShave  Just 5 – Soft Touch – Foot Care – Fiesta -iSplash. The Goal From  This Re – branding: The goal of rebuilding the identity was to revive the company’s presence and show its products in the market again in a way that suits the current era.

Problem: The colors of the old brand did not reflect the modemity and strong identity of the company as the writing was very poor and unbalanced with the icon but for the icon there was a big problem in reflecting the identity of the company.

Solution: The solution was to change the identity entirely from the colors and the iconography to attract attention and ease of preservation and use elements of color and formality that express modernity and looking to the future.