Rosario, Santa Fe, Argentina

This product arises from the idea of ​​an Argentine producer of roasted sunflower seeds for wholesale that sought to reach the final consumer with smaller presentations. The name is catchy and refers to the sound the seeds make when shelled. The product differs from its competitors because it is made with traditional processes, so from the graphics we look for a more sober design that detaches from what we usually see in the Argentine market in this type of product: containers similar to snacks.

The color palette, the images and the background of the sunflower on the white part make the bag speak of a carefully prepared food, through artisanal roasting processes and without preservatives. In our market, today there are no competitors that sell this product with this type of brand image or to this target. It is currently in production by flexographic printing. This is the result!