Crunchkart Dry Fruits

Shreya Surana


The following project was done for an upcoming FMCG brand called “Crunchkart”, where I was approached to design the labels for their dry fruits range. The brief was to make the design look eye catching, which could help in making it stand out and could also serve the purpose of festive gifting.


I have tried to give the overall design a very modern, bold and rich look with playfully striking visuals, appealing to masses, making it come across as a trustworthy brand. The design when kept on the shelves would help in grabbing the consumers attention, making them want to pick the product. Pitching the key health benefit of every dry fruit in the front design, would help the consumers in knowing how the product would help in improvising their health and would motivate them to buy the product.