” Swatantra” is an upcoming home-grown and multi fragranced Incense Sticks brand, initiated by the Kanpur (India) based Swadeshi Enterprises. The aim of Swatantra is to contribute to helping in developing the Indian economy and motivating consumers to “Be Indian and Purchase Indian” products, in the post-pandemic era.


To target the masses, and to symbolize the “Made in India” philosophy that the Swatantra follows, I have tried to give the overall design a “Swadeshi” feel, taking inspiration from the Vintage Indian Graphics and using our National Language – Hindi, thus making it easily understandable for all and reminiscent of the old Indian designs with a touch of modernity.

The logo “Swatantra” has been designed in a way to bring out its true meaning i.e. Independence. The dove flying out, and the use of Sanskrit typeface along with the navy blue color, gives the overall logo an Indian feel.

The punchline “Desh ki Mehak” written in Indian Tricolour tries to evoke the feeling of patriotism.