FLEURETTES

Fleurettes offers flower seeds to be planted outside or inside. The typography is fluid and light, evoking the roots of flowers, a tree structure that extends underground. This logotype, made of curves and interlacing, also takes up the Arts Nouveaux movement. Floral ornaments and flora in general were over­represented in all fields of art. The typography was also characteristic of this period, with typefaces mimicking nature, such as Hector Guimard’s cult “Métropolitain”. Here, the logo is more refined to enhance the typography. The purple color brings a touch of modernity. A coherence between letters and colors is created. Fleurettes retraces its origins while being in tune with the times.

Fleurettes takes its packaging concept from planting cards. The whole packaging allows you to grow flowers (Cosmos Bipinnatus or Achillea Ptarmica pearl). Thanks to the recycled paper in which the seeds of the flowers have been integrated, all you have to do is plant the petals, which can be separated from the packaging, in the ground or in a pot, water regularly and nature will take care of the rest. The packaging is biodegradable and the natural inks do not pollute the ground. Fleurette aims to be ecological in every aspect, from production to use. Based on origami, the packaging plays with simplicity, as only a wooden stem (which can be used as a stake) and cut and folded paper are used. The shape of the packaging schematizes the flower that will grow. A floral pattern reminiscent of my primary source of inspiration, the Arts Nouveaux, enlivens and dresses the paper flower. Some essential information is present to guide the user. The movement to detach the petal is taken from the game we all played as children: to tear off a daisy, saying “I love you, a little, a lot, passionately, madly, not at all. .. “. And so on. Fleurettes’ packaging combines fun and ecology to make children and adults want to garden.