don Gata Studio

Braga, Portugal

Nom Nom is a cat treat brand born during the pandemic. A family-based brand that is anything but boring – much like the felines that eat these decadent treats – Nom Nom brings a new feeling into the pet food industry.

Targeted for millennials and Generation Z, Nom Nom is presented as a sassy, fun, and in-your-face kind of brand. Something that we rarely see in the pet industry.

We developed the concept for this project, designing its complete identity. We started with the costume type and combined it with different taglines to make each flavor unique with personality and characteristics.

Our goal was to distinguish this treat brand from others, appealing to our audience. After several studies, we opted for a tertiary color palette frequently used by online companies to appeal to a younger audience but far from being seen in the pet food market.