Aroma Coffee

“Aroma cafe” is a place where you can find yourself, and enjoy your moment. You just want to hold a cup of coffee or tea in your hand and make your senses inhale the aroma of authentic coffee or tea full of sensation.
The project will focus on understanding, creating, and designing cafe brands and packages and will be aimed at the individual. It bears the characteristics and features of the cafe and the experience by choosing the names of the products (coffee blends) in a thoughtful way. The idea is to establish a visual identity design for coffee packages. In order to create a brand identity presents the whole experience to the audience.

The tone of voice: friendly and inspirational to support customers and create a memorable experience.

Brand& product attributes: elegant and cohesive, Inspirational and fresh, Aesthetic and sustainable.