parabrand

北京朝阳区天溪园19栋4-301

The design was inspired by the Forbidden City, one of the largest and best-preserved wooden structures in the world, very unique, alluding to the statehood of Chinese tea and the best elements of the tank design. The red walls and golden tiles of the Forbidden City are the unique color characteristics of the Forbidden City and the auspicious color of the Chinese nation. According to the data obtained from the survey and the positioning of Chinese tea red as a gift box, red and gold are the best choices. The color matching atmosphere is simple, which can better show the oriental style. smell. The design of the ship adopts the “round earth” of Chinese philosophy, which is the “soul” of tank design. The “Round Lid Cube” design of the Chinese Tea Red Pot expresses this important oriental thought and culture while also expressing our core. “Tea” is the product of the “spirituality” of heaven and earth, expressing the “Zen” concept of the unity of man and nature. The artistic design of “sagging” on the top of the water tank expresses the meaning of gathering and perfection.


该设计灵感来自紫禁城,紫禁城是世界上最大,保存最完好的木结构之一,非常独特,暗示了中国茶叶的国家地位,也是水箱设计的最佳元素。故宫的红墙金瓦是故宫独特的色彩特征,也是中国人的吉祥色彩,根据调查获得的数据以及中国茶红作为礼盒的定位,红色和金色是最佳选择,配色氛围简单,更能展现东方韵味。该船的设计采用了中国哲学思想的”圆地”,这是坦克设计的”灵魂”。中国茶红罐的”圆盖立方体”设计,展现了这一重要的东方思想文化,同时也表达了我们的核心。”茶”是天地”灵性”的产物,表达了天人合一的”禅”理念,水箱顶部”凹陷”的艺术设计是表达聚曰、圆满的意义。

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parabrand

北京朝阳区天溪园19栋4-301
Credits:
创意总监:
Client:
中茶