Hedayat Hadavi


In the new era we live in, the competition for sales, branding and more effective communication with the audience has reached its peak. One of the most effective factors of a brand’s superiority over other competitors can be packaging that looks attractive to the audience and displays the product’s capabilities correctly and ultimately leads to more sales. Regarding the design: in the design of boxes Lumana coffee tea bags, the design of the company, in addition to the use of limited color, was a light and special design that I tried to choose one color for each coffee tea model based on coffee, which for lavender is purple, rose red and mint.

The green color was chosen to represent the product inside, and I also used lines and geometry in the design (geometry is in the nature of humans and the whole universe), at the same time, the design is far from the crowd and far from the market examples, when It will be placed on the shelves of stores, next to other competitors, it will be an attractive choice for the customer, and by color separation, it will be the fastest choice for the customer to choose the desired type of tea when shopping.