Coffee – Carina

Hedayat Hadavi


In the new era we live in, the competition for sales, branding and more effective communication with the audience has reached its peak. One of the most effective factors of a brand’s superiority over other competitors can be packaging that looks attractive to the audience and properly displays the product’s capabilities, and ultimately leads to more sales because the attractive and principled design of the product packaging screams for you. When you’re not there to promote your product. About the plan:

In the design of Karina’s instant coffee box and sachet, it has been tried to design a design away from the crowd and at the same time attractive, inspired by the elements related to coffee, in the form of line art, and the texts are light, classic and minimal, and also the use of black color for More attractiveness and the orange color of the text, considering that the orange color increases self-confidence and enthusiasm and awakens a sense of adventure in people. In order to convey the feeling of attractiveness and energizing of the product, after ideation and various reviews, this design was finally approved.