William Heritage Winery tasked CF Napa with developing a new tier for their Jersey Wine brand – dry wines. These new wine offerings would have a higher price point than their semi-sweet tier, their core sweet wines, and their fruit wines. The packaging needed to reflect the more premium positioning while retaining the in-your-face, fun spirit of the Jersey Wine brand.
CF Napa created more edgy, modern labels using bold, block type. A minimalist black and white color palette contrasted the strategic usage of gold foil accents to reflect tasting notes and reinforce the wines’ more upscale status within the Jersey Wine portfolio.