Decaf Coffee

控因咖啡 decaf coffee

In the new consumer goods market, coffee can be said to be a relatively popular category, and there are already many mature brands in this category in market. How cutting-edge brands stand out from the encirclement, so we need to work hard on packaging design.

Decaffeinated coffee is designed with caffeine consumed in a healthy way and total daily caffeine intake should not exceed 400mg. In terms of packaging and color matching, the three themed coffees adopt three major area color systems, combined with high-saturation circular color blocks, to enhance the vision of the picture and highlight the texture.

The two combined to accentuate the layering on the wrap. It can also echo the main and auxiliary colors and use them harmoniously. At the same time, the brand name is enlarged on the font, which is very eye-catching, and can also highlight the product, which is convenient for users to quickly identify. The chemical formula of caffeine is C₈H10N₄O₂.

Bringing chemical formula into coffee packaging is also a highlight of this design.

在新消费品市场，咖啡可以说是一个比较受欢迎的品类，这个品类在市场上已经有很多成熟的品牌。新锐品牌如何从包围圈中脱颖而出，所以我们需要在包装设计上下功夫。无咖啡因咖啡的设计理念是以健康的方式摄入咖啡因，每日咖啡因总摄入量不应超过400mg。在包装配色方面，三款主题咖啡分别采用三大面积色系，结合高饱和度圆形色块，增强画面视觉，突出质感。两者相结合，突出了包装上的分层。它也可以相互呼应主辅色，和谐使用。同时，品牌名称在字体上放大，非常抢眼，还可以突出产品，方便用户快速识别。咖啡因的化学式是C₈H10N₄O₂。将化学配方带入咖啡包装也是这种设计的一大亮点。