From Xoy

FROM XOY is a skincare brand that celebrates the natural goodness of ingredients sourced from nature. Our brand has a warm and friendly personality, much like a trusted best friend who always has your best interests at heart. We believe that skincare is an act of self-care, and our products are designed to nourish both the skin and the soul.

To capture the essence of our brand, we use a metaphorical approach in our branding. We portray FROM XOY as a best friend who always knows just what you need. To reinforce this concept, we’ve used stamps and hand-written typography on our packaging to evoke the idea of a personal touch.

One of the key ingredients we use is echinacea, which is not yet well-known in Korea. To make it more accessible to our customers, we’ve illustrated it using the bold and colorful aesthetics of Matisse, rather than relying on words or photos. We want our customers to feel a connection with our products, and this playful and approachable style helps achieve just that.

At FROM XOY, we believe that skincare is more than just a routine – it’s an act of self-love. We’re committed to using only the best ingredients in our products, so you can feel confident and cared for every day.