ChachaPersimmon

Agrostore organic farming has been founded in 2020 in Georgia. The main direction of the company as you guessed is organic farming, particularly fresh berries, and persimmons. In 2021 they decided to expand their product portfolio & started production/distillation of the Craft CHACHAPERSIMMON.

Each bottle of CHACHAPERSIMMON contains approximately 100 organic-grown persimmons which makes the drink taste even more special. We were assigned to create an identity and packaging design for this exceptional drink.

The main objective was to create a visual direction that would express the whole process from harvesting to end product and to emphasize special features of the drink.

We went straightforwardly and highlighted the main features of the product – Name and fruit (persimmon). We created a bold wordmark that repeats the name Chacha twice (this is done on purpose because the sound of the name gave an opportunity to flourish in verbal branding and we came up with a tagline “Chacha that makes you ChachaCha”). Afterward, we continued with the Persimmon illustration which is depicted with a leaf (which emphasizes organic features) and branches which metaphorically show the whole process starting from the very beginning to production. This combination was further developed with text (info) & other graphic elements.

With this mix, we formed a design that stands out and is relatable to a larger demographic. Through Wordmark, illustration, and thoughtful copy placement the packaging system is complete top-to-bottom and is fully ready to grab consumers’ attention.