Cake Atelier

Cake Atelier is a shop based in Kuwait, specialized in making cake and some bakeries and coffee.

The client request was a new logo and visual identity with the clear objective of increasing the store’s sales.
After careful consideration, we realized that cakes are often associated with special occasions and celebrations such as birthdays and weddings. We decided to challenge this notion and change the client’s mindset, encouraging customers to enjoy cake at any time. By doing so, we aimed to boost our sales significantly.

To achieve this, we came up with a creative approach that involved line art illustrations for people enjoying various types of cake in unexpected and comical situations. our intentions was to create a memorable impact through humor. if you make someone laugh on a joke, they will never forget it.
We expressed this concept through a series of illustrations executed in a line art, hand-drawn style. These illustrations captured the essence of enjoying cake in unconventional moments with a slogan that rich the idea:

Any Time. It’s Time

Our goal was to shift the client’s perspective, encouraging them to view cake as a delightful treat that can be enjoyed anytime, anywhere. By utilizing humor and unexpected visuals, we aimed to make a lasting impression on the audience and ultimately drive sales for Cake Atelier.