We started the packaging design with the design brief we received from the client. This product was marketed with different packaging and different flavors, and most of the audience was the young generation, so we decided to design characters for different tastes. We knew that anthropomorphic images would attract a larger audience, so we selected and depicted birds, designed human costumes, and enlisted the help of artificial intelligence to achieve better results. Also, for more attractiveness in contrast with black color, we used strong and intense colors of green, orange, blue, etc.
Sunflower seed packaging is distributed in the Middle East and Iran markets.