Azuma Mix & Match

The revolutionary approach of Azuma found expression in the Mix & Match line, which boldly introduced unconventional flavors into the realm of sakes. This intriguing fusion of oriental expertise and Brazilian ingredients resulted in a liquid symphony of balance and versatility, destined to captivate the most curious and discerning palates. Each 740ml bottle became an invitation to explore, adapting seamlessly to a variety of occasions, including the exhilarating art of mixology.

The transformation extended beyond mere content, manifesting itself in the bold and impactful aesthetics of the labels. With 10 distinct designs for each flavor, the brand’s strategy leveraged the innovative CCL Elements technology, ensuring that each print offered a unique and collectible visual experience. This approach resonated particularly with the youthful audience Azuma aimed to attract, stimulating an irresistible impulse to complete the collection and explore all the flavors on offer.

Ultimately, the visual concept project of the Mix & Match line under the banner of the AZUMA brand not only redefined the sake category in Brazil but also posed a challenge to the very notion of consumer experience. By combining unexpected flavors and striking design, Azuma has won over a new generation of beverage enthusiasts, establishing a legacy of audacity, innovation, and authentic connections.

Curator’s Insight

A collection of sakes that’s not afraid to break the rules and blend unexpected flavors. Azuma’s Mix & Match line is like a symphony of taste, where the expertise of the East meets the vibrancy of Brazil. The labels are like artworks, each with a distinct and captivating design. And here’s the cool part – there are 10 unique designs for each flavor, it’s like a treasure hunt for your eyes, a collection waiting to be discovered.