Japanese culture balances bringing out the latest technology while maintaining the delicate touch of their tradition.
Koiffe Kissaten was born under this new paradigm, taking its Japanese roots and reshaping them with a modern twist. A trendy coffee shop with a Japanese feel where the equipment used to make coffee is up-to-date when it comes to technology but traditionalist and intricate in preparation.
Merchandising and packaging were carefully designed following the brand guidelines, ensuring each product was consistent with the brand identity. Brand colour usage is limited to a highly versatile palette of bright complementary colours, occasionally supported by pure black & white, helping communicate Koiffee’s enthusiastic and vivid nature.