KBKY

KBKY烘焙品牌视觉设计

SERVICE PROVIDER ｜ 整点彩蛋SURPRISE

BRAND CLIENT｜KBKY

SERVICE CONTENT｜BRAND CREATIVE STRATEGY ·  BRAND VISUAL IDENTITY SYSTEM· 品牌创意策略  · 品牌视觉识别系统

BRAND SUPERVISION ｜ Cookie

DESIGN DIRECTOR｜ Thirteen

KBKY是一家多样化的烘焙点心品牌，传承于日式及西方多种烘焙技艺，用充满艺术美学的烘焙产品及烘焙体验传递给广大烘焙爱好者，让其从五感多个角度感受烘焙所带来的美好。

KBKY is a diversified bakery brand, inheriting a variety of baking techniques from Japan and the West. Kbky delivers bakery products and baking experience full of art aesthetics to the majority of bakery lovers, so that they can feel the beauty brought by baking from five senses and multiple angles.

整体设计灵感来源于烘焙甜品本身及烘培学习所传递给人的亲切感，将烘焙制作及食用点心的场景进行融合并进行视觉转化，从而充分专递品牌的核心理念「亲切的烘焙，亲切的你」。并将及结合烘焙多样化场景及产品形态进行视觉艺术化表达变形，从而塑造丰满且立体的品牌基因，与传统烘焙点心品牌拉开差异化。

The overall design inspiration comes from the intimacy of baking itself and baking learning, and the scene of baking and eating snacks is integrated and visually transformed, so as to fully fulfill the core concept of the brand “Friendly baking, friendly you”. In addition, the diversified baking scenes and product forms are expressed and deformed in visual art, so as to create a plump and three-dimensional brand gene, and differentiate from traditional baked snacks brands.