SERVICE PROVIDER ｜ 整点彩蛋SURPRISE
SERVICE CONTENT｜BRAND CREATIVE STRATEGY · BRAND VISUAL IDENTITY SYSTEM· 品牌创意策略 · 品牌视觉识别系统
BRAND SUPERVISION ｜ Cookie
DESIGN DIRECTOR｜ Thirteen
KBKY is a diversified bakery brand, inheriting a variety of baking techniques from Japan and the West. Kbky delivers bakery products and baking experience full of art aesthetics to the majority of bakery lovers, so that they can feel the beauty brought by baking from five senses and multiple angles.
The overall design inspiration comes from the intimacy of baking itself and baking learning, and the scene of baking and eating snacks is integrated and visually transformed, so as to fully fulfill the core concept of the brand “Friendly baking, friendly you”. In addition, the diversified baking scenes and product forms are expressed and deformed in visual art, so as to create a plump and three-dimensional brand gene, and differentiate from traditional baked snacks brands.