Mira Winery Ovum Aureum

CF Napa Brand Design

2787 Napa Valley Corporate Dr, Napa, CA 94558, USA

Mira Winery engaged CF Napa to design the packaging for a new white wine produced in their Tonnellerie Taransaud egg-shaped barrel – Ovum Aureum, Latin for “The Golden Egg”. Ovum is the world’s first egg-shaped barrel crafted from oak and only two are produced each year. Mira Winery received the first ovum barrel in the Americas, so the design for this exceptional wine needed to embody its singularity. CF Napa was inspired by the barrel’s appearance—it is a work of art itself—and aimed for a modern art sensibility that showcased the egg, as well as illustrated its unique, almost otherworldly intrigue.

CF Napa commissioned an illustration of an egg carried in a sedan chair, like royalty. The egg has been gilded in gold foil and is handled with care as if it was an ancient relic worshipped for its perfection. Along the side of the label is a description of the wine in handwritten type. The design honors the aesthetic achievement of the barrel and the remarkable wines it will produce.