Mitolo small batch

The labels use a crisp black foil geometric pattern of mountains and are representative of the Mitolo ‘M’, overprinting raw, textural relief prints.

This was Mitolo’s first venture from the McLaren Vale region, to create a series of small-batch Adelaide Hills wines.

The naming and design for the two varieties, ‘of the Earth’ and ‘of the Wind,’ reflect the climatic and soil conditions that make the Adelaide Hills an ideal region for superb wines.

Curator’s Insight

The addition of raw, textural relief prints transforms the labels into tactile experiences, inviting consumers to not only see but also touch and feel the design. This sensory aspect adds a layer of depth and connection to the product that goes beyond the visual.