Olga’s are shaking up the supermarkets with their attention grabbing quirky illustrations with bold variety colours and product colours.
The packaging needed to stand out on a shelf of full of clutter as bold, clean and memorable. The design required strong brand presence and differentiation across 6 ranges and various product types within each range. A light-hearted approach in a very conservative category. This solution has been instrumental in establishing a strong brand across all communication beyond just packaging.A tradition of innovation in meats and smallgoods.