Olive Oil, the Portuguese Gold King!

M&A CREATIVE AGENCY

Aveiro, Lisbon, New York, Napa Valley

Olive Oil, the Portuguese Gold King!
Tradition, Cultur, Gastronomy.

Alentejo, between gentle slopes and plains we find the breadbasket of Portugal, but it is also in this region that we see centuries-old olive trees in the vast olive groves that stretch uninterruptedly for long kilometers.

At a very special time, the Olive “harvest” takes place, a moment in which we see elegant groups of boys and girls wearing skirts and shorts, with the infallible felt hat, decorated with natural flowers.

This was the motto and creative inspiration, for the creation of an authentic, unique packaging, which reflects the cultural roots in a minimalist way, as well as being an homage and tribute to the Alentejo woman, from the Lança Family – Herdade Grande, who arrived in Alentejo in 1920.

The Process?
After internal brainstorming, the idea was immediately accepted by the client, and the process went through several phases, from selecting the scarf, the color, the motifs; until moving on to the production/creation of the image in the studio.

From photography we move on to illustration, culminating in the final design with complementary graphic add-ons, always maintaining a minimalist concept with a special focus on the scarf and hat.

The production, carried out at VOX Artes Gráficas, with supervision and approval from the agency, thus culminates the life cycle of this creative project which gained life and elegance with simple details, gold stamping, relief and cutting.