Paladin – Molhos do Mundo

We believe that big projects start with big challenges and this is a good example of that.

We were challenged to create the image for a new Paladin range. A Portuguese sauce brand that is recognized not only for the quality of its products but also for its bold and impactful communication.

“Sauces of the world”, was the name of the range and as is easy to understand, it would be made up of typical sauces from various countries.

The bottles were already defined due to production issues, so we sought to develop a solution where, through labels, we could clearly communicate this new product, creating a strong and aligned image of the range and allowing consumers to immediately identify the different types of sauce and the country from which they are typical.

“Mr. English Sauce” was the first and then other labels were born in the form of characters, which through the type of clothing, hair, mustaches and accessories represent the different countries that give shape to Paladin’s Sauces of the World range.

Fun, original and extremely economical. This project becomes even more unique for being able, exclusively through creativity, to be impactful and differentiating. No need to increase graphic production costs with special solution to creat a range that stands out in supermarket shelves!