OYO burger

OYO –food meets charcoal: OYO is a new fast-casual restaurant in Riyadh that serves burgers and steaks grilled over charcoal that are freshly made on order. Oyo believes that every great burger deserves to be cooked over charcoal. That’s why we’ve made it their mission to create the ideal burger experience for everyone who loves a good burger over charcoal.

The challenge: We wanted to create a brand whose sole purpose was to simplify the burger experience but with a unique twist. We knew that we couldn’t just be another fast food restaurant or another burger chain. We needed to do something different—something that would stand out and be memorable, but not confusing.

Our solution? Create a memorable and fun brand that stands out in its category. We focused on creating a brand that would be bold and consistent, with two timeless colors in combination with bold typography and a dynamic logo with unique variations. The result was fun, playful, and bold—with a personality all its own!