Scooter Energy Drink

My unique design concept, based on the very name of the brand “scooter”, is based on an inventive model consisting entirely of disassembled parts of a real scooter. This innovative approach demonstrates our desire to think outside the box, inspired by the intricate details and complex design of the scooter itself. By carefully examining each component, we wanted to encapsulate the essence of movement and energy, encoding it into a pattern that resonates deeply every time you look at it.

At first glance, you can see the charming chaos of the scooter scattered throughout the pattern, many important parts making up a charming whole. But there is much more depth to the design. Pattern is a metaphor for complexity and harmony: each piece serves a purpose, each small detail is crucial to the overall picture. Just like the individual parts of a scooter, each important, come together.

Additionally, the design gets a boost of energy and meaning through the clever use of colors. Each color used in a design template doesn’t just add visual interest; it has a unique role – it symbolizes the specific taste of an energy drink. Perspectives like these transform the arrangement from a simple pattern into an interactive dance of flavors.

The pattern of disassembled scooter parts and the colorful palette become more than just a design. It becomes a narrative of taste. A sip from the red can and you’re racing through the strawberry orchard; choose green and you’ll be transported to a zesty lime grove. And it doesn’t stop at just a few flavours, the range continues with tones as varied as the flavors of our energy drinks.

This design not only illustrates the unique intersection of mechanical and gastronomic pleasure, but also provides consumers with a visual cue of the desired taste. So with every can you get not only an energy boost, but also an enriching sensory experience that goes beyond taste and integrates vision and imagination.

The materials used in the project: Good Mockups, Design Shidai, Unblash, Mockuptree, Pixeden, font from Fontfabric LLC. This project was completed as part of my art directing course at the HSE School of Design.