Hipster Craft Beer Fest

Hipster Craft Beer Fest, is not just about beer; it’s about celebrating the art of brewing. In crafting a brand identity for such a festival, our main challenge was clear: how do we effectively convey the myriad tastes and textures of beer while accentuating the brilliance of their differences?

Our creative solution involved an innovative use of imagery – the distortion of beer by the angles of different beer mugs. This captivating approach served as the linchpin for our branding strategy, as it can be seamlessly adapted to a wide range of media. Whether it’s through simple yet striking graphics, captivating photography, or dynamic video content, this method serves as a visual metaphor for the multifaceted world of craft beer. It brilliantly captures the essence of the festival, accentuating the uniqueness of each beer variety and celebrating the spectrum of tastes.

In the creative journey to develop this brand identity, we were fortunate to collaborate with the Russian Higher School of Economics (HSE) Art and Design School. We extend our special thanks to our mentor, Tanya Dunaeva, whose expertise and unwavering support played a pivotal role in shaping this project. Tanya’s guidance and dedication helped us navigate the complexities of brand identity creation and ensured that our work truly resonated with the essence of Hipster Craft Beer Fest.