Diwali Theme Packaging Design For Ugaoo

Pranjali Marathe

Magical Whimsy Meets Tradition

This packaging design concept, “Whimsically Traditional,” embodies the essence of Diwali – the festival of lights – by seamlessly integrating traditional elements, textures, patterns, and a lush urban landscape teeming with life.

The Design depicts an Indian old-style city scape adorned with the grandeur of ancient architectural marvels. The design embraces the rich heritage of our cities, echoing the intricacy of old carvings, arches, and balconies.

To capture the festival’s essence, the city is flooded with an abundance of plants. The city scape, decked out in the warm glow of diyas and lanterns, emanates an inviting aura.

The design features intricate patterns and textures inspired by the ancient artistry found in Indian architecture. These patterns serve as a backdrop, adding depth and charm to the cityscape.

This Design aims to convey Ugaoo’s mission to bring green joy and innovation to traditional celebrations. It redefines the art of gifting, transforming it into an experience that connects the heart with nature and tradition. In the heart of this Diwali city, Ugaoo envisions the rebirth of age-old traditions, where plants are the new stars, and the festival radiates light, growth, and green happiness.