Established in 2015, Rodi Keas has been dedicated to crafting pure and authentic pomegranate juice that embodies the essence of its enchanting origins.
In a quest to redefine its market presence, Rodi Keas embarked on a transformative journey of rebranding and packaging design. The mission was clear: to breathe new life into the Rodi Keas brand while maintaining an unwavering connection to its rich tradition. This project became a symphony where tradition harmonized seamlessly with a fresh, modern aesthetic.
At the heart of this design journey lies the vibrant island of Kea, a wellspring of inspiration. The color palette, an ode to the lively hues of pomegranates, captures the essence of this exotic fruit, symbolizing richness, vitality, and authenticity.
The packaging design emerges as a testament to purity and simplicity. Clean lines and minimalist aesthetics dance together, creating an elegant visual language that ensures Rodi Keas pomegranate juice stands out on the shelves. Every detail is meticulously crafted to communicate the genuine and unadulterated nature of this exquisite beverage.