OVERVIEW
Xiawucha, a new Taiwanese tea brand, was seeking a youthful package design with tea-related elements. In line with the brand’s vision, we seamlessly blended warm illustrations of teacups and teapots with young graphic elements, creating an expressive package design.
GRAPHIC ELEMENT
The elements Teapot, Tea Cup, and Tea Leaves, were expressed with warm and elegant illustrations. To remind consumers of the calm and warm moment of drinking tea, the warm feeling of tea was expressed through the color pencil texture.
COLOUR PALETTE
In order to highlight the brand’s main colour, orange, we chose warm gold which symbolises luxury and black as sub colour.
TYPOGRAPHY
We chose a hand-lettered Chinese font that harmonizes with the texture of the illustrations, while for the English font, we opted for a classic typeface to convey a blend of timeless and youthful feelings.