c(~)ffy Coffee shop Branding

Armine Petrosyan

Ереван, Армения

c(~)ffy is a coffee shop brand concept that specializes in serving high-quality coffee and baked goods.

The idea behind the brand is to use typographic symbols as icons to create a visually memorable identity.

For example, the coffee bean (~), cake <°}, croissant §, cinnamon roll @, and more can be used as symbols to represent different offerings.

 

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