Redesigning the package of the Aazol

Redesigning the package of the Aazol

Mehuli Bhattacharyya

The project is hypothetical and aims to design the packaging for the Aazol brand. This online marketer is a Maharashtrian brand that offers the flavor of real home-cooked meals; the foods are available in two ways either ready-to-cook or ready-to-eat

The project’s idea is to create gift basket packages, which will be available in three series: “Aaji ti Shakti” for the health of all women; “Godh Bharai” for expectant mothers; and “Ann Prashan” for newborns.

  • “Aaji ti Shakti” package will consist of –  1. Atta – Horsegram flour 1Kg ; 2. Indrayani Rice 1Kg ; 3. Flaxseed Chutney100gm; 4. Kokum Sharbat 100ml; 5.Raisins 100gm ; 6. Chikki bar 2 bars.
  • “Godh Bharai” package will consist of –  1. Dink ladoo 150 gm; 2. Mahua ladoo 150 gm; 3. Jaggery chikki 75 gm ; 4. Amla Gulkand 100 gm ; 5.Raisins     100 gm.
  • “Ann Prashan” package will consist of – 1. Bhardi (Baby porridge) 150 gm; 2. Mahua ladoo 150 gm ; 3.  Jaggery chikki 150 gm ; 4. Amla Gulkand 100 gm;  5. Raisins 100 gm.

 

Mehuli Bhattacharyya

Credits:
Guidance & Team Members: Guidance - Prof. Pritesh Bhatia, Prof. Jamin Bhavsar. Group Members - Pakhi Dubey, Khushboo Solanki, Ishita Patwa
School:
GLS Institute of Design; GLS University