Redesigning the package of the Aazol

Mehuli Bhattacharyya

The project is hypothetical and aims to design the packaging for the Aazol brand. This online marketer is a Maharashtrian brand that offers the flavor of real home-cooked meals; the foods are available in two ways either ready-to-cook or ready-to-eat

The project’s idea is to create gift basket packages, which will be available in three series: “Aaji ti Shakti” for the health of all women; “Godh Bharai” for expectant mothers; and “Ann Prashan” for newborns.

  • “Aaji ti Shakti” package will consist of –  1. Atta – Horsegram flour 1Kg ; 2. Indrayani Rice 1Kg ; 3. Flaxseed Chutney100gm; 4. Kokum Sharbat 100ml; 5.Raisins 100gm ; 6. Chikki bar 2 bars.
  • “Godh Bharai” package will consist of –  1. Dink ladoo 150 gm; 2. Mahua ladoo 150 gm; 3. Jaggery chikki 75 gm ; 4. Amla Gulkand 100 gm ; 5.Raisins     100 gm.
  • “Ann Prashan” package will consist of – 1. Bhardi (Baby porridge) 150 gm; 2. Mahua ladoo 150 gm ; 3.  Jaggery chikki 150 gm ; 4. Amla Gulkand 100 gm;  5. Raisins 100 gm.

 

Mehuli Bhattacharyya

Credits:
Guidance & Team Members: Guidance - Prof. Pritesh Bhatia, Prof. Jamin Bhavsar. Group Members - Pakhi Dubey, Khushboo Solanki, Ishita Patwa
School:
GLS Institute of Design; GLS University