Serendiptea – Tea Packaging

About

Serendiptea is a tea brand focused on providing a serene tea-drinking experience. The name of the brand is derived from the word serendipity (seren- dip- tea). It’s committed to crafting blends that go beyond flavor, aiming to evoke moments of tranquility and relaxation for it’s consumers, reflected in it’s identity with calming turquoise tones and whimsical illustrations.

Identity

Serendiptea’s visual language is a fusion of playfulness and vintage charm. The turquoise tones on the packaging create a calming backdrop, while the illustrations aim to bring a sense of delight. It promises a tea experience that is both refreshing and sparks joy.

Unique Feature

Through my exploration of tea packaging options, I identified a common issue: the lack of visibility into the contents of the packaging. Understanding the importance of transparency, I designed the box with a see-through cut, allowing users to easily view the tea bags inside. Additionally, I incorporated a drawer mechanism for convenient access to the sachets.