Gency.co

Amsterdam, Netherlands

Harry Brompton’s is the UK’s second-largest iced tea brand, with over 3000 distribution points across leading retailers. The company’s vision was always to deliver customers a higher quality British RTD tea, sourcing the finest black teas from the Rift Valley in Kenya and infusing it with real fruit, giving all the benefits of great tea on the go.

Harry Brompton’s was redesigned by the Irish-Dutch design agency Gency. Britain’s second-largest iced tea brand is known for its awards in both design as well as flavour. It has previously attained a gold Pentaward, but also the highly sought-after ‘Great Taste Award’.

Ian O’Donohue, ‘Chief Tea Officer’ at Harry Brompton’s explains; “After outpacing the market for several years, it was time to evolve the brand. We wanted to connect better with our customers, while re-aligning the brand for a great shelf impact.”

Christiaan Huynen, Founder at Gency adds “Taste expectation was one of the areas where we could really make a difference. By making the fruit imagery the hero right at the centre of the pack, it makes you just want to grab it and almost bite into it. Similarly the colour added doesn’t only add vibrancy, it creates the opportunity for block-building and ease of flavour navigation.”

Alongside the new design, Harry Brompton’s is also introducing a brand new flavour; Summer Berries, which is now hitting the shelves in Sainsbury’s, CoOp as well as selected wholesalers and Amazon.

Similarly, Harry Brompton’s is also introducing their first-ever big bottle (1.25L) for the peach variant which is hitting the shelves in Sainsbury’s nationally.