Nice Foods Rebrand

Let’s peek into the delightful rebrand of Nice Foods designed by FatFaceStudio, a plant-based champion from Brazil in this Curator’s Insight.

First things first, Nice Foods is all about inclusivity. They’re offering delicious, sustainable alternatives to dairy for everyone – from vegetarians and vegans to folks with dietary restrictions or a love for good health. They’re basically the friendly neighborhood hero for plant-based goodness!

Now, the packaging itself is a breath of fresh air. Gone are the harsh lines and sterile vibes. Nice Foods embraces a softer approach with a logo that feels like a warm hug. Think softer curves, friendly fonts, and a sunrise symbol that whispers “new beginnings” – perfect for anyone dipping their toes into the plant-based world.

Here’s where Nice Foods gets really clever. They use a calming blue palette as their base, but then each product gets its own special splash of color with two different tones. It’s like a visual party that celebrates variety without being overwhelming.

But Nice Foods goes beyond the packaging. They understand that plant-based living can be intimidating. That’s why they offer a treasure trove of online content – think recipes, tips, and tricks – all to help people enjoy their products and discover the joy of plant-based cooking. They’re basically building a community around delicious food, and that’s something I can totally get behind!

Nice Foods holds the crown for offering concentrated plant-based milks in Brazil. That’s a pretty unique feature, and their packaging definitely reflects that innovative spirit. It’s playful, informative, and just plain likeable.

I love how Nice Foods uses design to create a welcoming and inclusive experience. It’s not just about the product; it’s about the connection they build with their customers. They’re proving that plant-based food can be exciting, delicious, and perfect for anyone looking for a positive change. Now, that’s a recipe for success if I’ve ever seen one!