Beer Label Design

The label design for filtered beer was developed in the spirit of rethinking the classic canons of beer brand design. The brand name is as readable as possible and dominates the design. The balanced central composition of the beer label aligns all communication messages on one axis. Muted shades of red, blue and brown clearly differentiate the subspecies in the line of flavors. Intrigue is created by contrasting combinations between splashes of gold and silver elements with dark areas in the design. The expressive shape of a rounded rhombus, repeated in the cutting of the necklace, adds light dynamics and emphasizes the relevance of the created brand image.