Confectum contest entry: spiral marmalade

Brand:
“Confectum” manufacturer of confectionery products – marshmallow, as well as importer of marmalade, caramel and dragees under its own brand Confectum. A young, ambitious company, ready for bold and non-standard solutions in the field of design.

Task:

1. To develop a design concept for a spiral-shaped marmalade with raspberry flavor. It is necessary to reflect the essence of the product and its filling.
2. Create a character concept for Rick the worm, playing up the positivity in the product.

Confectum Funny Pencils are multicolored sugar-coated marmalade with a raspberry-flavored filling raspberry-flavored filling. The marmalade spiral combines five colors at once – red, green, orange, blue and purple. If you twist the marmalade will turn into a mesmerizing colored tornado. Confectum Funny Pencils is a marmalade that evokes positive emotions. The packaging features a fun and mischievous marmalade worm Rick.

Solution:
While searching for the character concepts, I was inspired by children. In terms of character and image for Rick the worm, I emphasized frolicsome, inquisitiveness and friendliness. I also decided to make Raspberry a separate character with her own story to set her design apart from the competition with fun, adventurous illustrations.

Raspberry loves sports and traveling, like her sisters (probable new fillings for Confectum Funny Pencils), who also love to travel. She spends most of her time with her friend Rick, most of the time he is in her immense backpack. That’s how they spend their time together and learn about the world.