Elixir Premium Lab

Brand

Elixir premium lab with bubbly clay face mask. A disposable bag with a thick liquid is applied to the face and immediately starts bubbling up.

Task

To develop six package designs for a bubble clay face mask to be sold on Amazon. The goal is to increase revenue through colorful illustrations related to the use of the mask.

Solution

In these masks, there is an effect of surprise and fun, which I wanted to convey because the direct contact of the client with the product should cause joy of use.

The characters play a big role in the packaging. They are memorable, which makes the brand memorable. Each of the characters intends to take a picture of themselves and share it with friends, which gives customers a hint of creating fun selfies. The colors chosen for the characters were taken from a triad scheme directly related to the color of the room, which reflects a particular flavor of the product.