Man-O-Kriya

ABOUT THE PROJECT

Man-O-Kriya is a thoughtfully curated Pakaging Design Project aimed at addressing Mood Fluctuations and Emotional Imbalance through the synergy of Ayurveda and Meditation. The Well-Being kit is inspired by the rich cultural heritage of India and includes an Ayurveda Supplement Bottle, an Affirmation Diary, a Chanting Box and an Aromatic Candle infused with sandalwood. Each product is meticulously designed to offer a multi-sensorial experience, fostering relaxation, mindfulness and emotional resilience. With a color palette of red, green, beige and sky blue, Man-O-Kriya embodies energy, harmony, simplicity and serenity, creating a nurturing and empowering journey towards holistic well-being.

TARGET AUDIENCE

Age: 25-50 years old
Gender: Both male and female
Education: Varied educational backgrounds, ranging from high school graduates to postgraduates
Income: Middle to upper-middle income brackets

BRAND CONCEPT

Man-o-Kriya, the Well-Being Kit fuses ancient wisdom with modern mindfulness. The concept of the Emotional Well-Being journey begins within, where the power of intention and action converge to shape our reality. Guided by the essenceful therapies of Indian heritage, the brand invites peopl to embark on a soulful odyssey of self-discovery and growth. Through mindful practices and purposeful actions, we empower individuals to unlock their true potential, cultivate inner peace and create a life of harmony and fulfillment. The name “Man-o-Kriya” is a combination of two words: “Man” which refers to “Mind” and “Kriya” meaning an “Action” which is taken towards emotional well-being.

BRAND VALUES

• Multi-Sensorial
• Organic
• Healing
• Heritage

DESIGN APPROACH

The Design approach for the Man-O-Kriya Well-Being Kit centers around creating a holistic and culturally resonant experience. Integrated with Ayurvedic principles with Meditation to craft a kit that addresses emotional well-being comprehensively. Emphasizing on a multi-sensorial journey, a harmonious color palette of red, green, beige, and sky blue was selected which symbolize energy, balance, simplicity and tranquility. Each element— from the Ayurveda Supplement Bottle and Affirmation Diary to the Chanting Box and Aromatic Candle— is designed to evoke relaxation, mindfulness and affirmation. By combining traditional wisdom with contemporary design, Man-O-Kriya offers a unique, nurturing path to emotional resilience and balance.

The Design incorporates three key words: “relax”, “breathe” and “affirm” which further associate with the tone of voice for the brand. Based on the keywords, visual elements based on Semiotic style were created like the waves, peacock, leaves etc.

relax – Just as the Ocean is deep and calming, the waves from the Ocean are splendid and serene. The waves thus produce a relaxation effect and perfectly match with the word “Relax”.

breathe – The Leaves and the trees in a forest are refreshing and produce a tremendous supply of oxygen for people to breathe. The Leaf thus represents “breathing” and is perfect fit for the word “Breathe”.

affirm – The peacock serves as a reminder to embrace one’s unique qualities and strengths. In essence, the peacock’s symbolism aligns closely with the concept of affirmation, as both convey themes of confidence and self-expression.

WHAT DOES THE KIT CONTAIN?

Nutraceutical Supplements with Ashwagandha: High-quality tablets or capsules formulated with natural ingredients known for their mood-balancing properties, such as Ashwagandha, Brahmi and Turmeric. These supplements aim to promote emotional resilience and support overall mental health.

Aromatic Candle infused with Indian Herbal Ingredients: Infused with soothing scents like lavender, jasmine and sandalwood, these aromatic candles or incense sticks help create a calming ambiance to reduce stress and promote relaxation. Aromatherapy is known to have mood-lifting effects, fostering a sense of peace and tranquility.

Affirmation Diary: A set of affirmation diary and cards featuring positive affirmations and empowering messages designed to uplift the spirit and cultivate a positive mindset. By practicing daily affirmations, individuals can reframe negative thought patterns and build emotional resilience in the face of adversity.

Chanting Box: Chanting Box provides access to guided meditation audio tracks specifically tailored to promote relaxation, reduce anxiety, and enhance emotional well-being. Meditation is a powerful tool for managing stress and cultivating mindfulness, helping individuals stay grounded and centered amidst life’s challenges.

WHAT’S UNIQUE?

Man-O-Kriya stands out for its unique blend of Indian Ayurveda and meditation, offering a holistic approach to emotional well-being. The brand integrates time-honored Ayurvedic practices with modern nutraceuticals, ensuring each product— from the Ayurveda Supplement Bottle to the Aromatic Candle— provides both physical and mental benefits. The Affirmation Diary and Chanting Box further enhance this experience, promoting mindfulness and inner peace. The essence of Indian culture is deeply woven into our products, reflected in our carefully chosen color palette and multi-sensorial design. Man-O-Kriya offers a distinctive, culturally rich path to balance, resilience, holistic health and creates a Multi-Sensorial experience for the user.